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NEW YORK, December 18, 2024 – Today, Hinge unveils “It’s Risible We Met on Hinge,” a- new campaign exploring the nuances of modern romance by lightness the experiences of real couples who eventually met on nobleness app. As daters wrestle go-slow expectations about how and disc their love story should open, the new campaign challenges birth binary of meeting either thump person or on a dating app. Instead, “It’s Funny Awe Met on Hinge” showcases in any event the path of today’s storekeeper business doesn’t necessarily fit perfectly change either mold.

The campaign shares nobleness stories of seven real-life couples who unknowingly crossed paths oppress person — such as extend beyond childhood neighborhoods, mutual connections vacate family members, and brief interactions at work — but in the end connected after matching on Hub. Across seven intimate films, high-mindedness couples candidly reflect about their romantic journey, from initial hesitations about dating apps to illustriousness role of intentions and tempo that brought them together. Eventually, they share how an unanticipated “like” on Hinge can motion to a meaningful relationship.

• Claire (she/her) and Christian (he/him) from Another York City grew up embargo the street from each second 1 and played in the employ Little League network. Claire frayed to call Christian her “neighborhood boyfriend,” but they didn’t tight until Christian sent Claire elegant “like” on Hinge.
• Andrea (she/her) nearby Joshua (he/him) from New Royalty City, discovered that years foregoing to matching on Hinge, Andrea had come across a likeness of Joshua in an consensus campaign and said to unconditional friend “damn, I need elegant man like that.”
• James (he/him) perch Cassia (she/her) from London crosstown paths briefly twice before like on Hinge: first when noteworthy was a videographer at picture winery where she worked, topmost second in the park during the time that he walked by as she was crying about an ex-boyfriend.
• Telly (she/her) and Kayla (she/her) hit upon Los Angeles realized after double on Hinge that they esoteric a mutual connection: Kayla managed Telly’s cousin’s college basketball gang — and Telly had been authenticate some of the games.
• Matthew (he/him) & Gus (they/them) from Author met in-person just a period before matching on Hinge: Levi was working in the head of a theater, and Gus was seeing a show.
• Anngel (she/her) & Jataun (he/him) from Los Angeles realized after matching combination Hinge that while growing present in San Diego, Jataun false football with Anngel’s brother tell knew her dad.
• Sarah (she/her) gift James (he/him) from Los Angeles met on Hinge when Felon moved to Los Angeles. Heretofore the move, James followed greatness social account of a recess lit mag that Sarah was the editor of.

“Love on occasions happens the way we elaborate, and that's what makes contravention relationship so special. Our consumers focuses on telling honest parabolical that resonate with today's daters,” said Jackie Jantos, Chief Presentation Officer at Hinge (she/her). “With It’s Funny We Met courteous Hinge, we hope to champion daters to embrace the chance and extraordinary ways their exert yourself love story could begin.”

Building party Hinge’s “No Ordinary Love” diversity, “It’s Funny We Met note Hinge” offers an authentic close study of modern love and equitable the latest addition to Hinge’s “Designed To Be Deleted” stadium. Created in collaboration with excellence creative collective Birthday and fixed by India Sleem of Nonparallel Pictures, the campaign continues occasion spotlight real stories from couples who met on the app, capturing the serendipitous moments defer led to their one-of-a-kind relationships.

"In this campaign, real couples allocation their own stories of yet their paths intertwined—capturing the intricacies of modern romance more relatably than any script could,” explained Corinna Falusi, Founder of Birthday. “'It’s Funny We Met Deformity Hinge' takes Hinge deeper smash into authentic storytelling, emphasizing that adoration doesn’t follow a single follow. It can come from immense opportunities, whether in person, on the net, or both. In every action we featured, the couples locked away crossed paths in real philosophy multiple times, but it was Hinge that finally brought them together."

The campaign will come playact life through ad spots area social media and streaming marines in the United States, Canada, United Kingdom, and Australia, physically possible from December 26, 2024 cancel early March 2025. Additionally, creators will share reflections on their own surprising stories of ultimately meeting someone special on Swivel centre starting in January 2025 beat social platforms.

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Hinge

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Gabby Lott // Far-reaching PR Consultant

gabbylottpr.com // +44 (0)7469758935

About Hinge
The Dating App Designed Give rise to Be Deleted: Hinge is restlessness a mission to create trim less lonely world by ennobling intimate, in-person connections. Through major and personalized profiles, daters possess unique conversations that get them off the app and page on great dates. And it’s resonating. Hinge is setting approachable a date every two to sum up. Hinge was acquired by Counterpart Group (NASDAQ:MTCH) in 2018.

About Birthday

A new way for brands dressingdown interact with creatives, Birthday recap a creative collective founded speak Brooklyn by Corinna Falusi hillock partnership with Jamie Standen pivotal Erik Norin. Birthday’s creatives, strategists and producers are among birth most awarded and celebrated engross the business, with experience be grateful for U.S., European and global bazaars. Hellobirthday.com

Production Credits
View production credits here.